Supercharge your profitability with better pricing
Is your profit vulnerable?
Wafer thin margins are making too many good companies vulnerable to economic shocks. Employees lose their jobs and directors lose their homes.
David helps good companies improve their profitability, so they can earn a fair return for the value they deliver.
Profitable companies are more resilient during economic downturns. This protects livelihoods and helps people keep roofs over their heads. It enables investment to continue, even when times are tough.
Make your higher prices stickier and boost your profitability
Profit isn’t a dirty word. It’s part and parcel of a fair return for the value you deliver. Profit allows you to invest in growth, create new jobs and provide career opportunities for new entrants.
David speaks at conferences about the ways you can make a higher price ‘stickier’. He also works one-on-one with clients, helping them apply his Platypus Pricing Process.
David also speaks to—and works with—sales teams, helping them improve the profitability and the value they deliver. Similarly, David is frequently engaged to speak to CEO groups and smaller business audiences.
How to Price Your Platypus: Using an Understanding of Customer Psychology to Maximise Prices
Why a platypus, I hear you ask?
Have you ever tried to sell one? If you did, what price would you charge?
Deciding on the best price would be a challenge, and that’s a metaphor for all the pricing challenges faced by businesses - who wants to price too low and leave money on the table?
This book explores some of the tools businesses can use to choose the right price, and then covers tips on how best to communicate that price, all in an easily readable package.
Amazon Review
“A plain talking, practical guide to pricing. This book goes into plenty of the issues and does it in an easy-to-read, plain-talking way that guides you through practical techniques for setting your prices.”
