Because you want a speaker your audiences will thoroughly enjoy and who will make your event a complete success.

Because you want your audience to learn about ideas which they can implement straight away and which will make an immediate impact on their businesses.

And because you want someone who works closely with you and your team, delivers to your deadlines and makes your life easy

Why book David for your event?

David’s Biography

A selection of different length biographies for inclusion in your event materials.

Short biography, focused on outcomes (46 words)

David speaks internationally on pricing and helps clients maximise profitability by optimising their prices. There is a hidden psychology behind how customers decide whether they will pay a particular price; by understanding that psychology you can communicate your prices in ways that make higher prices stickier.

Biography including background (57 words)

David speaks internationally about pricing and works one-to-one with clients helping them with their pricing challenges. He studied Engineering Science & Economics at Oxford before going over to the dark side of marketing. David held senior marketing roles in a variety of industries and ran companies from start-ups to well known UK brands of global distribution businesses.

Longer professional biography (100 words)

David Abbott is an international pricing speaker, author of How to Price Your Platypus, and one of the leading 99 global thought leaders on pricing.

Educated at Oxford, David has run businesses from startups to UK brands of global distribution companies, and held a variety of senior marketing roles.

David works directly with businesses on their pricing, achieving dramatic improvements in profitability. Frequently gaining accolades such as ‘the best speaker we have ever had’, David uses his engaging style and infectious enthusiasm to introduce audiences to simple ways to present their prices in a way that makes higher prices stickier.

Longer biography, including hobbies (160 words)

David Abbott is an international pricing speaker, author of How to Price Your Platypus, and is listed as one of the leading 99 global thought leaders on pricing.

Educated at Oxford, David has run businesses from startups to a UK brand of Premier Farnell, a global distribution company. He has held a variety of senior marketing roles applying his enthusiasm to promoting everything from commodes for the elderly to diesel engines parts.

David works directly with businesses on their pricing, achieving dramatic improvements in profitability. Frequently gaining accolades such as ‘the best speaker we have ever had’, David uses his engaging style and infectious enthusiasm to introduce audiences to simple ways to present their prices in a way that makes higher prices stickier.

A lifelong squash player, David’s mid-life crisis resulted in him taking up hockey. He uses the same energy on stage as he does chasing small balls around courts. His ambition is to never mow a lawn again.

David’s Introduction

Here’s the text that’s normally used to introduce me when I’m delivering my keynote, How to Price Your Platypus.

As a marketing expert, our next speaker has promoted products as varied and glamorous as parts for diesel engines to commodes for the elderly. He has run companies from startups to UK divisions of billion dollar multinationals, and has more than 30 years experience in senior marketing roles. He currently helps companies maximise their prices.

Today he is going to tell you how to get the best price for that pesky Platypus that you don’t know what to do with.

Please give a warm welcome to David Abbott.

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Event Promotion

Promoting your event is obviously important, and David will work with you on pre-event social media or any other promotional activities.

Technical Requirements

David normally provides his own laptop and ‘clicker’. In advance of your event, he can also provide presentation slides in Microsoft PowerPoint, should your AV team be collating a lager slide set.

For all events:

·      Projector

·      Screen

·      Small table on stage

Additional equipment for larger events:

·      Lapel mic or head mic  

Additional equipment for workshops:

·      Flipchart

Event Planners & Conference Planners

David knows that event and conference organising is challenging. He goes to great lengths to make your job as easy as possible and to make you look good. David wants your event to be a success, as much as you do. You’ll find him easy to work with and professional in him approach

Here are some things David does as normal.

Before the event:

·      Discovery session, understand exactly what your needs are and what you’re trying to achieve

·      Provide images, biography etc.

·      Provide a personalised video introduction for your audience

·      Send you slides when required

·      Promote your event on social media

On the day:

·      Arrive early (normally the day before)

·      Meet you and your delegates

·      Check in with AV team

·      Check in with event MC

·      Check slide deck

After the event:

·      Provide a PDF copy of the slides if required

·      Respond to your social posts

Companies and CEO Groups

Companies and CEO groups rarely have full time event organisers. The role is combined with a host of other tasks that make up ‘the day job’. David is happy to use his conference speaking experience to help your event go as smoothly as possible. You can rely on David to be a safe pair of hands—he’ll deliver what’s expected, without causing offence, and he’ll make sure that the success of the event reflects well on your organisation. He goes to great lengths to make your job as easy as possible and to make you look good.

You’ll find David easy and professional in him approach. He’ll deliver all his normal pre-event and post-event activities to help your event be the success you want it to be.

Speaker Bureaus

Speaker bureaus face unusual challenges in the post-COVID working world. Hybrid events are much more common and the technology mix makes them more complex to execute well. Clients are facing significant budget constraints and bureaus have lacked the benefit of in-person visits that allowed them to gain insight to their clients’ needs.

You can rely on David to be sensitive to these challenges. He will pass event leads through to you and treat your bureau as part of his team. David can handle in-person, remote, or hybrid events equally and ensure that the event success reflects well on your organisation. David will deliver all his normal pre-event and post-event activities to help the event be the success you and your client want it to be.

Booking David For Your Event

Please use our booking form to send a secure email.